Prime Blog

April 2017

Xero now has over one million subscribers!

At Prime we love Xero and have been fans from the start! It gives us immense satisfaction to see that Xero have now got more than One Million Subscribers.

However it has not always been that way! In 2009 at Prime we were looking to embrace the future and find the best online accounting software to partner with, after reviewing all of the products on offer it was clear that Xero was the one we most impressed by.

Prime were the first partner in the Midlands and we were invited to a conference to hear Rod Drury speak. Rod an entrepreneurial superstar is New Zealand’s equivalent to Richard Branson. He flew to the other side of the world to meet Xero UK’s new accountant partners. A room was booked at the Belfry and Rod was expecting a great crowd with lots of new and enthusiastic accounting partners. Instead we found ourselves in a small boardroom with less than 10 people, clearly not everybody could see that Xero was the next big thing! Now every year Xero host Xerocon in London with over 1,500 accountants in a sold out conference and they have redefined the accounting software market.

In my mind that original meeting is the accounting equivalent of seeing The Beatles in The Cavern Club. Xero is a great success story and we are glad that we have helped them along the way. Prime were the first Gold and then subsequently the first Platinum partners in the Midlands and we congratulate Xero on this milestone.

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