A cloudy week
Ten years ago Prime were involved in a joint venture with a computer company to launch an Application Service Provider (ASP) service.
The idea was that businesses rented their use of software such as Microsoft Office on a per user per month basis.
I travelled the country meeting firms of accountants to sign them up as resellers. The interest was huge but technology let us down as broadband was not sufficiently widespread or up to speed. However I was certain then, in 2001, that using software, securely hosted remotely on a pay as you go basis, was the way forward.
This week I attended the Software Satisfaction Awards in London and saw several ‘cloud’ providers (the new name for this old idea) pick up awards.
Back in the office after my trip we set up a client with 12 retail shops on our Virtual Accounts Office service which takes advantage of cloud accounts (Xero) and cloud data storage (Dropbox) and I made notes of the system in the cloud (Evernote). The marketing department designed some seminar leaflets for a networking event presentation in a cloud app and we recorded our conversations with potential clients in our cloud CRM system (Microsoft Dynamics).
Back home I talked to friends in Singapore and South Africa via the cloud (Skype).
I believe those businesses that embrace this rapidly evolving technology will have a competitive advantage over those who don’t.
So, I worry when the sun comes out and chases the clouds away.