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Accountants help football leagues expand into Europe

A Warwickshire-based Internet sports company, the UK’s largest provider of five- and six-a-side football leagues, is looking to expand into Europe.

Leisureleagues.net which recently moved its headquarters to a new 5,000 sq ft office location between Solihull and Warwick, runs more than 400 indoor leagues in England and Wales, involving 25,000 players each week.

Coventry-born senior executive Sunny Mahal said the company was now planning to expand its leagues into Scotland within the next 12 months, and then to move into Europe, most probably beginning with France and Italy.

Mr Mahal was working as a manager of a Shropshire sports centre in the late Nineties when he and three managers from other sports centres saw the opportunity for organised indoor leagues.

“We started contacting other sports centres offering to organise the leagues for them, with us providing all the logistical support, even the referees,” said Mr Mahal, whose company has more than 1,000 referees on its books.

“We began by sending our brochures to referees who then handed them on to players, but when the numbers got so big we decided to operate through the Internet.”

It was then, as the business really began to take off, that he spoke to Laurence Moore, who is now chairman of Prime Chartered Accountants Group, with offices in Coventry and Solihull, which advises many Internet-based companies.

“They were absolutely fantastic and helped us with everything we needed. Not only did they help us with business advice and handling our finances, but their IT division also helped us to get our website off the ground (which has 5,000 hits a day) and to move our IT to the new offices. It’s has been a real partnership.”

 
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